How to Find the Perfect Duration for Your Audience

Are you struggling to figure out how long your podcast episodes should be? In this episode of Start, Grow, and Monetise Your Podcast, hosts James Burtt and Alex Chisnall break down the ideal podcast length based on audience preferences, topic depth, and completion rates. Discover how to engage your audience, optimise your episodes for algorithms, and use data-driven decisions to find the perfect duration for your show.

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

What You'll Learn in This Episode:

• Short-Form vs Long-Form Podcasts:
• Why most podcasters benefit from 10-15 minute episodes and when longer formats work best.
• The Importance of Completion Rates:
• How Apple and Spotify use this metric to rank podcasts and what it means for your show.
• Data-Driven Decisions:
• Learn how to use listener feedback and analytics to optimise your podcast length.
• Audience Engagement Tips:
• How to crowdsource ideas and understand your audience's listening habits.
• Splitting Long Episodes:
• Why turning one long episode into two parts can boost retention and downloads.

Key Takeaways:

1. The ideal podcast length should match your audience's preferences and their daily routines (e.g., commutes, gym sessions).
2. Completion rates matter more than episode starts—keep your episodes engaging and concise.
3. Use polls, social media, and tools like Spotify’s personalised questions to gather feedback directly from your listeners.
4. Tailor your podcast length to the content's purpose: education, entertainment, or information.

Recommended Tools & Resources:

• Spotify Polls – Engage your audience with custom questions after episodes.
• Otter.ai – Use transcription services to make your podcast accessible and SEO-friendly.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool
• TikTok: @podschool.community
• YouTube: @stargrowmonetiseyourpodcast
• LinkedIn: James Burtt & Alex Chisnall

By implementing these strategies, you'll create episodes that resonate with your audience and keep them coming back for more! 🚀

In this show, we discuss:

In this show we discuss: Podcast SEO tips, grow your podcast, optimise podcast for search, podcast discoverability, podcast transcripts for SEO, using keywords in podcasting, boost podcast downloads, podcast marketing strategies, start grow monetise podcast