How Podcast Guesting Can Rapidly Grow Your Audience

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall unpack one of the most powerful—and underrated—strategies for growing your podcast organically: podcast guesting. Fresh from guesting on other shows himself, James shares exactly how showing up on the right podcasts can help you build awareness, grow your subscriber base, and drive real results. 

They discuss why guesting often outperforms paid podcast ads and traditional press, and how to make sure your appearance converts listeners into loyal fans. Plus, they share actionable tools and platforms to help you start booking guest spots today. Whether you're relaunching a podcast or launching from scratch, this episode is a must-listen.

What You'll Learn in This Episode:

• Why podcast guesting is more effective than traditional PR

• How to choose the right shows for your niche

• Tactics to ensure your podcast gets mentioned (and linked!)

• How to overcome the platform-switching challenge

• The biggest mistake podcasters make when pitching themselves

🎙️ Ready to Launch or Level Up Your Podcast?

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Key Takeaways:

1. Relevance matters: Target podcasts that serve your ideal audience

2. Ease of discovery: Link directly to your show on the platform listeners are already on

3. Guesting = visibility: Showing up on other shows beats most other promo methods

4. Start small, grow up: Don’t pitch yourself to the biggest shows right away

5. The magic is in the follow-up: Most opportunities are missed due to lack of follow-through

Recommended Tools & Resources:

• www.YourPodcastCourse.com – The ultimate step-by-step guide to launching and monetising your podcast (55 videos, on-demand access)

• Matchmaker.fm – Find podcasts to guest on

• Podbooker.com – Connect with hosts looking for guests

• Guestio – A marketplace for podcast interviews with influencers

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

Podcast guesting, how to grow a podcast, podcast growth hacks, podcast marketing, Spotify podcast tips, Apple Podcasts SEO, Matchmaker.fm tips, Podbooker guesting, how to get podcast listeners, podcast audience building, how to get 100 podcast downloads, organic podcast growth, podcast promotion strategies, best podcast launch tips, how to get podcast guests, how to grow a podcast audience, James Burtt podcast, Alex Chisnall podcast