4 Proven Strategies on Mastering Podcast Audience Growth

Are you struggling to grow your podcast audience and unsure what’s actually working? In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt share the essential audience growth strategies every podcaster needs in 2025. From understanding your analytics to using platform-specific strategies and content format testing, this episode is packed with actionable insights that will help you attract, retain, and engage the right listeners.

Whether you're just starting or looking to scale, these proven tactics will help you break through the noise and build a podcast that grows consistently. Learn how to leverage platforms like Spotify, Apple Podcasts, and YouTube—and use data-driven decisions to improve every part of your show.

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What You'll Learn in This Episode:

• How to use podcast analytics to understand your audience

• YouTube vs. Spotify vs. Apple Podcasts: Key differences and tactics

• Why solo episodes, guests, and panels perform differently

• How to test and measure content effectiveness

• Leveraging Spotify for Creators and YouTube Shorts for discoverability

• The hidden power of numeric-based episode titles

• Monthly tracking habits that separate hobbyists from pros

Key Takeaways:

1. Regular monthly data reviews = smarter podcasting

2. Repurpose video & audio content for long-term growth

3. Platform-specific strategies yield better engagement

4. Use numeric titles to increase download rates by 25%

5. YouTube's audience skews vastly different from audio listeners—optimize accordingly

Recommended Tools & Resources:

• Spotify for Podcasters – Discoverability clips + analytics

• YouTube Beta Testing Tools – A/B test your thumbnails

• Captivate.fm – Podcast hosting with cross-platform analytics

• Canva or Figma – Design high-converting episode art

• Google Sheets – Track monthly growth & test results

• ChatGPT – For content ideation & summarisation

• Descript – Repurpose clips for social

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast audience growth, how to grow a podcast, podcast marketing 2025, Spotify for creators, YouTube podcast strategy, podcast analytics tools, podcasting tips, podcast discoverability, content repurposing, podcast growth hacks, podcast SEO, best podcast platforms, podcast engagement, podcast formats, how to start a podcast, grow podcast audience, podcasting for business, podcast marketing strategy