How to Build a Business That's True to You With Alexa Major Wilcox

How do you go about building a horse business that is true to who you are while still trying to make a profit?

That’s one of the key questions Alexa Major Wilcox and I talked about in this episode.

Alexa manages marketing for Mike Major Horsemanship. Yes, her dad was on the previous episode (#81). As the person heading up his marketing, she’s taking you behind the scenes and sharing some of the key questions she asked her dad and the rest of their team as they were going through a rebuilding and rebranding process the past few years.

Alexa has seen firsthand what it’s like to build a business from the ground up. Plus, her husband is also a horse trainer so she’s also helping to build a business from the early stages, too!

In addition to that, Alexa serves as Executive Director of a nonprofit organization. That means she brings a wealth of expertise, experience and understanding for where you are in your business. You are going to love this insightful and practical conversation with Alexa!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/82

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session.