How Failure Can Make You a Better Business Owner with Justin Skinner

What’s your take on failure? Does it scare you so much that it keeps you from taking action? Have you tried something that didn’t work out and that’s kept you from trying again?

Your view of failure impacts the way you run your horse business. If you have a team, it especially impacts the type of work they do and the amount of creativity or innovation they feel comfortable bringing to the table. 

That’s why this week on the podcast we’re diving into how you can be a professional failure—yes, there is such a thing. When you look at failure as an opportunity for learning, it will actually help you to build your dream horse business. 

My guest Justin Skinner may not be a familiar name in the horse world, but he knows a thing or two about failing forward, reframing failure, and even learning from other people’s so-called failures. You’re going to learn some major mindset shifts so that failure can be your greatest teacher rather than your enemy. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/79  

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Are you ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success? 

→ Apply for Take the Reins, my personalized 1:1 business coaching program for equestrian entrepreneurs. 

Only 8 slots available for the final 2025 session.