How to Market Your Horse Business with Denise Alvarez

The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? 

Let’s talk about it! 

We’re diving into the specific ways the social media la…

Hard work is hardly ever the problem for horse people—you already know how to put in the hours.

That means, if your horse business still isn’t growing the way you want, it may be because something is…

Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way?

Let’s uncover 5 common distractions that may be slowing yo…

If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset.

Oftentimes, when sales aren’t going as expected, we look outside at why our m…

If your marketing feels scattered or isn’t converting, your brand story might be the missing piece.

In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian ent…

In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential.

In this…

Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know.

From contracts and liability waivers to sale agreements and busine…

If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. 

Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... h…

If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways.

In this episode, you’ll meet Nikki Hall of Horse Sense Lear…

Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can…

If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan.

In this episode, you’ll uncover 6 cost…

In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business.

If you’re an equestrian entrepreneur loo…

Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of.

If you’re wondering if …

This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession.

You’ll meet Dinette Neuteboom a…

Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?”

But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individua…

Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and…

If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer.

The first step is to make sure your offer (whatever it is …

If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen.

Nicole Berthelot’s firsthand experience helping Amelia…

For many horse business owners, when they think of sales the word pushy or sales comes up.

In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward …

It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. 

Without sales, where’s your income? Without income, where’s your profit? And, without profit,…