Lighting the fire under audio fiction in South Africa - Hendrik and Ethan Baird

In our first member profile, I chat to the father & son team behind Baird Media.
Hendrik has a background in theater and acting, and Ethan is a highly-experienced sound engineer.
They've been joining forces in the podcasting business since 2021, but this year they're working on a game-changing project for them and (I hope) the beginning of something big for South African podcasters.
Audio fiction is not easy, but it's beautiful. Big projects, engrossing work, complex problems, and an opportunity to touch people deeply.
In this episode we hear what makes the Bairds tick, and their plans for audio fiction in South Africa.
Enjoy.