And Then There's This by Bill Wasik | Free Audiobook

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Title: And Then There's This
Author: Bill Wasik
Narrator: Bill Wasik
Format: Abridged
Length: 5 hrs and 31 mins
Language: English
Release date: 06-11-09
Publisher: Penguin Audio
Genres: Nonfiction, Social Sciences

Summary:
And Then There's This is Bill Wasik's journey along the unexplored frontier of our churning and rambunctious viral culture. Covering this world - watching new bands promote themselves at South by Southwest; reporting on a website contest while secretly entering it; and creating a site that aggregates all blog smears against the presidential primary candidates - he ends up conducting six experiments himself. He doesn't always get the results he expected, but along the way he meets a cast of characters who are capable of getting their information into our brains - and they're not who you think.
And Then There's This reveals how our culture is now created from the ground up. Wasik proves that any one of us can cause a small ripple that can turn into a tsunami. Anyone involved in journalism, business, or information technology - and those who want to be - must read this book. And for the rest, Wasik's tour is great, eye-opening fun.

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