#57 - How the Threads Algorithm REALLY Works (And What to Do About It)

If you’ve been posting on Threads and wondering why some posts take off while others flop... you’re not alone. In this episode, I’m breaking down exactly how the Threads algorithm works (spoiler: it’s NOT just a copy of Instagram’s).

We’ll chat about what Threads looks for when deciding what to show people, the role of engagement (and what kind of engagement actually matters) and why posting more isn’t necessarily the answer.

I’m also sharing simple, practical tips you can use right now to boost your reach, without needing to go viral or burn yourself out trying.

✨ In this episode:
✔️ How Threads decides what shows up in feeds
✔️ The key signals the algorithm looks for
✔️ What content performs best (and why)
✔️ Actionable ways to work with the algorithm

Whether you’re brand new to Threads or feeling a bit stuck, this episode will give you clarity and confidence to grow!

🔗 Threads - https://www.threads.com/@handmadebosses  
🔗 Insta - https://www.instagram.com/handmadebosses/ 

Welcome to the Handmade Bosses family 🌻

I’m Steph, & since 2016 I’ve been running my handmade business full time on Etsy. Now I’m here to help you do the same – whether that’s starting your first shop, boosting sales with Etsy ads, mastering SEO, refining your branding, or finally finding your niche.

If you already sell handmade products (or are dreaming of it) on Etsy, your own website or at in person events, you’re in the right place. This podcast is all about helping you turn your passion into profit & grow from a hobby into a thriving business that brings in consistent 4–5 figure months.

✨ Free resources to get you moving: handmadebosses.com/freeresources

✨ Ready to go deeper? Work with us here: handmadebosses.com/paidresources

I go live most Mondays on YouTube and inside our Facebook group for mini workshops. You can catch all upcoming events here: facebook.com/groups/handmadebosses/events

🎥 Subscribe on YouTube for weekly videos and lives: youtube.com/@HandmadeBosses

📸 Follow us on Instagram for updates and motivation: instagram.com/handmadebosses

Love,
Steph & Team HB xox 💛