#54 - How the Pinterest Algorithm Really Works (and How to Use It to Boost Sales)

Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales.

In this episode, I’m breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We’ll cover:

✨ What the algorithm actually looks for (spoiler: it’s not followers)

✨ Discover the importance of SEO and keywords, fresh content, saves and clicks, and consistency.

✨ The biggest mistakes that are secretly killing your reach

✨ How different pin types serve different purposes... from Idea Pins to Rich Pins

✨ How often to post, what to post, and how to make your pins go further

✨ The #1 thing that will help you get more saves, clicks, and traffic over time

If you’re ready to ditch the constant hustle of social media and tap into a platform that works while you sleep, hit play now.

🔗 Pinterest Trends 👉 click here

Welcome to the Handmade Bosses family 🌻

I’m Steph, & since 2016 I’ve been running my handmade business full time on Etsy. Now I’m here to help you do the same – whether that’s starting your first shop, boosting sales with Etsy ads, mastering SEO, refining your branding, or finally finding your niche.

If you already sell handmade products (or are dreaming of it) on Etsy, your own website or at in person events, you’re in the right place. This podcast is all about helping you turn your passion into profit & grow from a hobby into a thriving business that brings in consistent 4–5 figure months.

✨ Free resources to get you moving: handmadebosses.com/freeresources

✨ Ready to go deeper? Work with us here: handmadebosses.com/paidresources

I go live most Mondays on YouTube and inside our Facebook group for mini workshops. You can catch all upcoming events here: facebook.com/groups/handmadebosses/events

🎥 Subscribe on YouTube for weekly videos and lives: youtube.com/@HandmadeBosses

📸 Follow us on Instagram for updates and motivation: instagram.com/handmadebosses

Love,
Steph & Team HB xox 💛