1. EachPod

#44 - The Communication Game: Should You Speak with 'We' or 'I'?

Author
Steph Cole-Lewis
Published
Wed 05 Feb 2025
Episode Link
None

🩵 In this episode Handmade Bosses founder, Steph, dives into the great "I vs. We" debate that many handmade business owners face. 

❓ Should you present your brand as a solo handmade business or as a team? Steph shares talks about the pros and cons of using "I" versus "we," helping you decide which approach aligns best with your business.

Join Steph as she discusses:

  • The importance of being authentic and building personal connections through your branding 
  • How using "I" can build trust with your customers
  • The potential benefits of adopting "we" for a more professional image
  • Examples of handmade business owners and their branding choices
  • Tips for navigating the transition between "I" and "we" as your business grows

👯 Whether you're just starting out or looking to scale your handmade business, this episode is packed with actionable advice to help you find your voice and connect with your target audience.

💙 Don't forget to subscribe for more insights and strategies to turn your passion into profit!

Welcome to the Handmade Bosses family 🌻

I’m Steph, & since 2016 I’ve been running my handmade business full time on Etsy. Now I’m here to help you do the same – whether that’s starting your first shop, boosting sales with Etsy ads, mastering SEO, refining your branding, or finally finding your niche.

If you already sell handmade products (or are dreaming of it) on Etsy, your own website or at in person events, you’re in the right place. This podcast is all about helping you turn your passion into profit & grow from a hobby into a thriving business that brings in consistent 4–5 figure months.

✨ Free resources to get you moving: handmadebosses.com/freeresources

✨ Ready to go deeper? Work with us here: handmadebosses.com/paidresources

I go live most Mondays on YouTube and inside our Facebook group for mini workshops. You can catch all upcoming events here: facebook.com/groups/handmadebosses/events

🎥 Subscribe on YouTube for weekly videos and lives: youtube.com/@HandmadeBosses

📸 Follow us on Instagram for updates and motivation: instagram.com/handmadebosses

Love,
Steph & Team HB xox 💛

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