#38 - Crafting Success: Charly's Journey to Niche Mastery and Business Resilience

💙 Join Steph in this episode of the "How to Be a Handmade Boss" podcast, as she chats with the inspiring Charlotte, known as Charly from Charly Bee Designs.

💡 Discover how Charly transformed her passion for crafting into a thriving full-time business, focusing on personalised paracord bracelets designed specifically for men and families.

💬 Charly opens up about her entrepreneurial journey, including her initial struggles with diversifying her handmade products before finding her niche. She candidly shares the challenges she faced, particularly a temporary dip in sales following her rebranding efforts, and emphasises the critical importance of aligning with customer demands to drive success.

🚀 This episode is packed with valuable insights on the power of structured guidance and effective marketing strategies that can propel your handmade business to new heights.

💪 Whether you're just starting out or looking to refine your approach, Charly's story is a testament to resilience and adaptability in the ever-evolving world of handmade entrepreneurship.

📻 Tune in for actionable tips and inspiration that could help you turn your creative dreams into a profitable reality!

🔗 Instagram - @charlybeedesigns
Etsy - Charly Bee Designs

Welcome to the Handmade Bosses family 🌻

I’m Steph, & since 2016 I’ve been running my handmade business full time on Etsy. Now I’m here to help you do the same – whether that’s starting your first shop, boosting sales with Etsy ads, mastering SEO, refining your branding, or finally finding your niche.

If you already sell handmade products (or are dreaming of it) on Etsy, your own website or at in person events, you’re in the right place. This podcast is all about helping you turn your passion into profit & grow from a hobby into a thriving business that brings in consistent 4–5 figure months.

✨ Free resources to get you moving: handmadebosses.com/freeresources

✨ Ready to go deeper? Work with us here: handmadebosses.com/paidresources

I go live most Mondays on YouTube and inside our Facebook group for mini workshops. You can catch all upcoming events here: facebook.com/groups/handmadebosses/events

🎥 Subscribe on YouTube for weekly videos and lives: youtube.com/@HandmadeBosses

📸 Follow us on Instagram for updates and motivation: instagram.com/handmadebosses

Love,
Steph & Team HB xox 💛