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How Stories Happen with Jay Acunzo - Podcast

How Stories Happen with Jay Acunzo

Learn to package and communicate your expertise to resonate. Every episode, hear from exceptional entrepreneurs and marketers as they share and analyze real work, from signature stories to powerful premises—and the process they used to find, develop, and market their memorable messages. You'll walk away ready to build your business on the impact of your ideas, not the volume of your marketing. Don't market more. Matter more. Hosted by Jay Acunzo.

Storytelling Entrepreneurship Business Marketing Creativity
Update frequency
every 10 days
Average duration
37 minutes
Episodes
50
Years Active
2024 - 2025
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Chris Ducker: why you need a catalyst story to increase influence

Chris Ducker: why you need a catalyst story to increase influence

One of the hallmarks of great business storytellers is something called the catalyst story. They don't just shove their expertise at you like a wall of smarts. They take you on a journey.

Often, in a…

00:34:45  |   Thu 04 Sep 2025
Jessica Abel: Author of my favorite book on storytelling ever

Jessica Abel: Author of my favorite book on storytelling ever

There are 2 books I recommend most often to others who say they want to be a stronger storyteller: one is from a world-famous legend, and the other is from our guest today. It's Jessica Abel, author …

00:32:18  |   Tue 19 Aug 2025
Why some people earn passionate fans and others don't

Why some people earn passionate fans and others don't

Advice from experts feels like it's getting aggressive. This is why, and also what we can do to show up better.

Happily, this is the difference between constantly pushing and hyping and, instead, actu…

00:21:10  |   Wed 13 Aug 2025
Tom Webster: podcasting's top researcher on how to tell the story of numbers

Tom Webster: podcasting's top researcher on how to tell the story of numbers

We're presented with a lot of false choices in our work: Quantity or quality? Revenue or social impact? Sweet or savory? But few false choices are more worth challenging than this: Are you more emoti…

00:32:30  |   Tue 05 Aug 2025
Mark Schaefer: How to create urgency in an audience through your stories

Mark Schaefer: How to create urgency in an audience through your stories

What ideas haunt you? What can't you stop thinking about, you care about it that much? As public voices and experts, we all have those ideas that chase us around and color how we see everything. The …

00:32:17  |   Thu 24 Jul 2025
Erin Halper: What consultants who share content need to realize

Erin Halper: What consultants who share content need to realize

Today, experts, consultants, and others who share advice content and thought leadership concepts need to embrace a tough truth. Our guest is the perfect person to help me deliver it. 

Erin Halper is t…

00:30:20  |   Tue 15 Jul 2025
Six-Way Stories: a method for you to become a stronger storyteller

Six-Way Stories: a method for you to become a stronger storyteller

Looking back on my own career as a speaker, storyteller, and communicator across projects and mediums, I realize: every time I developed a signature story capable of resonating with others, I went th…

00:30:35  |   Fri 27 Jun 2025
How to resonate with experienced pros (stop being tricked by the internet)

How to resonate with experienced pros (stop being tricked by the internet)

How to resonate with better clients and buyers—people with experience and taste who hire you for everything that makes you unique. 

This is different than almost everything the owners of search engine…

00:22:48  |   Wed 04 Jun 2025
Steve Pratt: Storytelling lessons from the MTV of Canada and #1-ranked podcasts

Steve Pratt: Storytelling lessons from the MTV of Canada and #1-ranked podcasts

Steve Pratt has spent a lifetime earning attention, from his time working for "the MTV of Canada" (Much Music) and as the co-creator of the most popular podcast in Canada, then as the cofounder of Pa…

00:38:56  |   Thu 29 May 2025
BEST OF HSH: Andrew Davis on figuring out your story

BEST OF HSH: Andrew Davis on figuring out your story

I know a ton of storytellers and creators and entrepreneurs, but I know exactly zero other people who have learned how to do what they do from both legendary news broadcasters and Kermit the Frog.


Mee…

00:42:47  |   Wed 21 May 2025
Make me care: Lessons from Roy Kent and Seth Godin

Make me care: Lessons from Roy Kent and Seth Godin

There's a big difference between people hearing your words and understanding you. There's an even bigger gap between understanding and caring. How can we communicate in ways that ensure others care a…

00:15:50  |   Wed 07 May 2025
Dorie Clark: How to turn expertise into breakthrough ideas

Dorie Clark: How to turn expertise into breakthrough ideas

This episode is a total blast and tour de force from one of the world's foremost business communicators, Dorie Clark! Dorie is a Wall Street Journal bestselling author, a contributor to the Harvard B…

00:38:37  |   Wed 30 Apr 2025
Justin Moore: How he altered his storytelling to resonate with more people

Justin Moore: How he altered his storytelling to resonate with more people

"Reworking in Realtime." That’s a phrase I’ve been thinking about a lot lately. How often do you get to sit with a peer, a colleague, a mentor, a coach, and go through something to improve in realtim…

00:45:41  |   Fri 18 Apr 2025
My recipe for great stories

My recipe for great stories

Lessons from 20 years of storytelling through my writing, speaking, podcasting, videos, and most of all, from my Grandma.


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IMPROVE YOUR SPEAKING + STORYTELLING: 


Subscribe to my newsletter and learn …

00:20:07  |   Fri 11 Apr 2025
Neal Foard: How to tell small stories with big meaning to persuade and inspire

Neal Foard: How to tell small stories with big meaning to persuade and inspire

AI and people both run on LLMs. AI has large language models. People have little life moments. But mostly, we don't draw on our LLMs confidently or consistently enough.

Neal Foard does, and that's mad…

00:40:12  |   Thu 27 Mar 2025
Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative Craft

Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative Craft

In this special bonus episode, I take your questions about public speaking. We talk about the craft, but also the way we can better approach our speaking as a marketing strategy and approach, how to …

00:30:27  |   Wed 19 Mar 2025
The elements of stronger messages & how to say what they can’t unhear, with Tamsen Webster, message designer

The elements of stronger messages & how to say what they can’t unhear, with Tamsen Webster, message designer

This episode, we do something a bit different. I’m joined by the brilliant messaging strategist and pioneer of the message design industry, Tamsen Webster! We fully nerd out on crafting messaging and…

00:47:36  |   Fri 14 Mar 2025
A trick from John Mulaney to create better content

A trick from John Mulaney to create better content

A technique for our work found in an incredible moment between John Mulaney and David Letterman. This is a solo episode from me to share something you can apply to your work right away to become a st…

00:18:34  |   Fri 07 Mar 2025

"Stories that inspire more stories: that's what I'm after" - Brad Montague, children's author and keynote speaker

It's hard to show up publicly at times, sharing your work, giving of yourself to others. It can be even harder given the places we mostly show up online today. But Brad Montague is here to lead a joy…

00:40:16  |   Fri 28 Feb 2025
If growth is hard, you might need your

If growth is hard, you might need your "idea before the idea"

In this solo episode, I share a storytelling concept I'm calling "the idea before the idea," which helps solve issues of growth and audience traction.

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REGISTER FOR MY NEXT BOOTCAMP:


Design My Signat…

00:15:39  |   Fri 21 Feb 2025
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