How Marketing Changed the World
Culture changes constantly. Most of us think it happens organically, shaped by things like technology, art, politics, or activism. But you'd be surprised how many deep-seated behaviors and beliefs were actually created by carefully-crafted marketing campaigns. Smiling for photos, diamond engagement rings, even the pledge of allegiance - all of these were created by a corporation that was intentionally trying to change our minds, and it worked. In How Marketing Changed the World, we'll explore the fascinating true stories behind some of the most successful, and often unknown, marketing campaigns of all time. Join us every month to learn how powerful marketing can be, and perhaps how to rethink or enhance the promotion of your own brand.
- Update frequency
- every 34 days
- Average duration
- 7 minutes
- Episodes
- 11
- Years Active
- 2023 - 2025
Wrigley
Many aspects of our shopping experience were shaped by a chewing gum magnate.
00:05:53 |
Wed 17 Sep 2025
Pedometers
How pedometers became so popular, and why everyone tries to get 10,000 steps per day.
00:08:11 |
Wed 11 Jun 2025
Mr. Potato Head
A marketing experiment in 1952 led to the creation of one of the largest segments of the global retail economy.
00:07:26 |
Wed 17 Jul 2024
Aluminum
How one company not only changed the name and pronunciation of an element, but forged an entire industry.
00:09:38 |
Sun 16 Jun 2024
Wine
The marketing initiatives that not only created American wine culture, but transformed the global wine industry.
00:10:12 |
Fri 10 May 2024
The Pledge of Allegiance
A marketing idea to sell flags to public schools became one of the most iconic symbols of America.
00:06:49 |
Fri 05 Apr 2024
The Olympics
The 1936 Olympics not only created most of the pageantry for the games, but also established the sports industry.
00:11:48 |
Thu 07 Mar 2024
Diamonds
How De Beers created and shaped the practice of proposing marriage with diamond engagement rings in the 1940s.
00:07:42 |
Fri 09 Feb 2024
Selfies
The way the whole world takes, uses, and feels about photographs, including selfies, was created by Kodak in the early 1900s.
00:06:59 |
Fri 05 Jan 2024
Introducing How Marketing Changed the World
Introducing How Marketing Changed the World, a podcast that explores the fascinating true stories behind some of the most successful, and often unknown, marketing campaigns of all time.
00:01:21 |
Wed 20 Dec 2023
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