How I Tested That

Eddy Connors, co-founder of Goodie Bag, shares his journey of creating a digital marketplace that connects consumers to local retail shops to purchase unsold food at a discounted price. 

The idea for …

Victoria shares her journey from working at big consulting firms to joining a company as it was being completely overhauled and reborn to survive and thrive post-AI.

Wonder helps entrepreneurs and sma…

Ali Jiwani shares his entrepreneurial journey, from starting a food delivery platform to building Slay School, a personalized learning platform. 

He discusses how he used data to predict success in hi…

Marc Wandler, the co-founder of Susgrainable, shares his journey of turning beer waste into sustainable flour and baked goods. 

He started the business as a student project and quickly learned from ra…

Maura Mitchell, a lawyer and MBA, shares her work at the Women's Business Development Center, helping micro businesses test their assumptions and scale. She guides entrepreneurs through a process of …

In this conversation, Janna Bastow, founder of ProdPad, shares her insights on testing pricing and packaging strategies. She discusses the importance of understanding the different roles and decision…

In this conversation, David J Bland interviews Andi Plantenberg about her experience with testing and experimentation, particularly in the context of NASA missions. 

They discuss the importance of tes…

Aaron Eden shares his background and experience with experimentation, particularly within Intuit's Design for Delight (D4D) and Innovation Catalyst programs. He discusses the importance of adapting t…

Brandy and Craig discuss their collaboration and the challenges they faced in teaching entrepreneurship and de-risking startups. 

They highlight the importance of testing and iterating through custome…

Kate shares her journey of building OneGuide, a platform that provides leverage to PE and VC firms. 

She initially started with a marketplace model, but realized that startups were not willing to pay …

Aaron Slessinger, a product leader at HP, discusses the challenges of testing hardware and software together, specifically in the context of hot desking and hybrid work environments. He emphasizes th…

Markus Muller, co-founder of Flinn, shares his journey of testing ideas and building a business in the healthcare industry. 

He emphasizes the importance of testing assumptions and using experiments t…

In this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product. 

The idea came from a customer interview and they validated the need …

In this conversation, Dave Masters, Director of Product at Realtor.com, shares his insights on testing and experimentation in big companies. 

He discusses the need for testing and how to break out of …

In this conversation, Chris Guest discusses the importance of understanding problem perception and the nuances of desirability testing. 

He shares insights from his experience with Topology Eyewear, w…