How I Do Content

Creating content isn’t meant to be that Sirius…

But recently I’ve found myself feeling really bored by content, especially on social media. 

Bored creating my own content.

Bored scrolling through my fee…

Business growth is the ultimate goal for so many business owners. 

I mean you started your business for the amazing opportunities that are available to you right?

But when you’re ready to step into tha…

It should come as no surprise to you that messaging is my favourite business spell.

It’s something I use on repeat in my business…

It’s how I support my clients, the anchor point I base all my work aro…

If you’ve got a launch next month, your pre-launch strategy will make or break your results.

Because here’s the truth – what you do before cart open determines how smooth, stress-free, and successful …

I’ve just wrapped up the most recent launch of my program Micro Messaging.

And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging.

So this meant…

I know you probably didn’t start your business because you’re obsessed with systems and processes.

But this comes with the territory of running a business.

And if your client journey is clunky, your ba…

Let’s be real – there’s a lot of advice online about how to “build authority” in your content.

Advice like…

Show up every day and the right people will find you…

Just keep adding value and it’ll pay off…

Let’s be real – Instagram in 2025 feels like a bit of a dumpster fire.

Engagement is in the dungeon with the trolls, everyone and their bot is posting the same AI generated rubbish and every second re…

There often comes a point in your business where your strategy’s solid, you’re sharing content and showing up consistently…

But then it feels like you’ve reached a limit that you can’t quite break thr…

You’re doing all the “right” things – keeping up with the trends, showing up online, even asking AI to help you out…

But your content feels meh, your community’s gone quiet, and deep down, you’re wond…

Welcome back to Messaging on the Mic!

This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. 

To recap these are the previous Messaging on the Mic Wizards: 

In Vol…

It’s another episode of Messaging on the Mic.

This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast.

In Volume 1 I reviewed the messaging of a Funnel and Automation wizard…

It’s time for me to review another biz wizard’s messaging + marketing…

Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I revie…

It’s my favourite time of the year – Messaging on the Mic is BACK!

If you’re new to Messaging on the Mic Series let me get you up to speed.

Messaging on the Mic is a 4 week mini-series on the How I Do …

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”

Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy…

You know that moment in business when you look around and think…

“How did I end up here?”

The money’s coming in… 

You’re good at what you do…

But everything feels heavier than it should. 

Your offers feel…

Welcome to Episode 200 of the How I Do Content Podcast! 

Two hundred episodes.

Most podcasts don’t even make it past episode 10.

It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-…

Everyone and their dog is using ChatGPT to write their content right now.

Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.”

But let’s be hones…

You know what you don’t see on the highlight reel?

The breakdowns behind the breakthroughs.

The resilience it takes to keep showing up when it would be easier to walk away.

The real, messy, magical jour…

You’re doing all the things.

• You’re posting on Instagram.
• You’re emailing your list. 
• Your offer is solid

You’re casting content spells left and right – but the likes are low, the DMs are dead, and the s…