How I'd Market It by Market Behaviourally
Welcome to How I’d Market It, the podcast where behavioural science meets creative strategy. Hosted by Matthew Wellington at Market Behaviourally, each episode takes a random product or service—from the everyday to the downright obscure—and breaks down exactly how we’d market it. Using psychology-backed tactics, real-world insights, and a dash of imagination, we build campaigns from scratch to show how behavioural thinking can power brilliant marketing. Whether you're a brand builder, creative thinker, or just love a good “what if,” this show’s for you.
- Update frequency
- every 5 days
- Average duration
- 6 minutes
- Episodes
- 7
- Years Active
- 2025
The Behavior Analyst’s Blueprint: Building a Business from Social Skills Camps
In this episode of How I’d Market It, I dive deep into a step-by-step marketing plan for launching a social skills summer camp—and then scaling it into a sustainable, full-time income for behavior an…
Selling Love, Not Policies: How I'd Market Life Insurance to Young Families
In this episode, Matthew flips the script on one of the hardest things to market — life insurance. But not through fear, jargon, or policy comparisons. Instead, we reframe life insurance as “Future-P…
How I’d Market a SaaS That Sells Focus (Not Features)
In this episode of How I’d Market It, host Matthew Wellington breaks down a full behavioral marketing campaign for a fictional SaaS product called Focusly — an AI-powered tool that helps remote teams…
How I’d Market a Dog Trainer: From Leash Chaos to Loyal Clients - How I'd Market It | Market Behaviourally
In this episode of How I’d Market It, we dive into the world of solo dog trainers — and map out a full behavioural marketing strategy that turns barking chaos into business clarity.
If you’re a dog tr…
Executive Coaching - How I'd Market It | Market Behaviourally
🚀 How I’d Market a Life Coach for Overwhelmed Executives | Market Behaviourally
In this episode of How I'd Market It, we're diving into a complete marketing strategy for life coaches who serve busy, o…
How I'd Market It - Home Crafts | Market Behaviourally
From Hobby to Thriving Handmade Business | How I’d Market It
Welcome to How I’d Market It, brought to you by Market Behaviourally — the show where we break down powerful, actionable marketing strategi…
How I'd Market It - Show Trailer
Welcome to How I’d Market It, the podcast where behavioural science meets creative strategy. Hosted by Matthew Wellington at Market Behaviorally, each episode takes a random product or service—from t…