Ep. 8 From Behind the Camera to Behind Their Brands with Noella Andres

Chloe Ramirez sits down with marketing expert Noella Andres to explore her journey from photography to marketing. They discuss the challenges and triumphs of navigating the creative industry, the importance of community, and the power of email marketing. Noella shares her experiences with boudoir photography, the impact of COVID-19 on her business, and the significance of setting personal boundaries. The discussion emphasizes the value of long-form content, client experience, and building confidence in marketing strategies, providing listeners with actionable insights to enhance their creative businesses.

Noella's Website:

Takeaways

Noella transitioned from photography to marketing due to personal needs.

Boudoir photography highlighted the importance of empowering women.

COVID-19 led to a surge in demand for marketing services.

Taking a break in a flower shop helped Noella reconnect with herself.

Community and connection are vital for creative professionals.

Setting personal boundaries is crucial to avoid burnout.

Email marketing is a powerful tool for photographers.

Long-form content is gaining popularity over short-form content.

Client experience should be prioritized in marketing strategies.

Surrounding yourself with supportive peers boosts confidence.

Chapters

00:00 Introduction and Personal Connections

00:31 Noella's Journey into Photography

02:48 Transitioning to Boudoir Photography

05:43 The Shift to Marketing and Coaching

08:37 The Flower Shop Experience

10:07 Rediscovering Joy in Photography

15:34 The Importance of Mental Breaks

18:23 Setting Boundaries and Self-Care

22:07 Finding Peace Through Decision-Making

23:53 Recognizing Your Strengths in Marketing

27:03 The Importance of Long-Term Goals

29:43 Navigating Trends vs. Authentic Marketing

30:55 The Power of Email Marketing

33:56 The Shift Towards Long-Form Content

37:41 Overcoming Mental Blocks in Storytelling

40:34 Building Confidence as a Photographer

44:34 Focusing on Client Experience for Success