184: Future Social Media 2018 - Hot & Delicious Rocks The Planet! feat. Craig Mack
- Author
- Dan Wilkinson
- Published
- Tue 05 Jun 2018
- Episode Link
- https://hotndelicious.libsyn.com/184-future-social-media-2018-hot-delicious-rocks-the-planet-feat-craig-mack
Future Social Media 2018 - Hot & Delicious Rocks The Planet! LIVE podcast feat. Dan Wilkinson and Craig Mack. Download 'Future Social Media 2018’ PDF presentation by Dan Wilkinson (Hot & Delicious: Rocks The Planet) to follow along with the show: https://drive.google.com/drive/folders/1R_bxGhbQxd4Ra3bjtNpEWnB0Gz6uhDSS?usp=sharing Session Headline:
A LIVE Hot & Delicious: Rocks The Planet! weekly iTunes podcast recorded LIVE at International Business Review Conference – Future Social Media 2018 at The Grace Hotel in Sydney with global award-winning Social Media Strategist Dan Wilkinson and special guest Social Media Strategist, Craig Mack.
“2018 & Beyond – Next Generation Content, Stopping Ego-Led Brand Control & Driving Channel Neutral Ideation.”
Session Outline:
- Gen Z, Gen Alpha, Social Social Media & the UX – Driving Business and Brand Objectives with Content Designed for the User Experience.
- Stopping The Ego-Led Need for Brand Control – Brand First Planning. Bringing Brand, Media, Digital/Creative Agencies and Platforms together early to avoid retro-fitting advertising content not suited for social media.
- Driving The Next Wave of Influencer ROI – Upskilling Influencers + Driving Demonstrable ROI. Not just beauty products on a blanket on the beach.
- Channel Neutral Ideation, Multi-Channel Opportunities & The Next 5 years.
