Episode #40: Will Price, Home and Drinks Editor, Gear Patrol

In Episode #40, Hanna Lee and Michael Anstendig of Hanna Lee Communications chat with Will Price, Home and Drinks Editor, Gear Patrol, a definitive buying guide for consumer products.⁣

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Will is fascinated by Bourbon, houseplants, cheap Japanese pens and cast-iron skillets.⁣

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Listen to this insightful, plugged in journalist share his thoughts on:⁣

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1. How Gear Patrol differentiates itself by vetting a range of products that are a step up from the everyday, yet budget-friendly, including spirits, cars, consumer tech, hiking gear and more⁣

2. How, as an editor, he formulates what should be covered in the most thoughtful and authoritative way⁣

3. Why pitches to him should “do the legwork” by including relevant research and statistics so that he can focus more on the creative aspects of the story⁣

4. Why he loves covering whiskey, given the high engagement and intense interest it generates among readers⁣

5. What the genesis was of “Shelf Sleepers,” Gear Patrol’s semi-regular guide to the best booze nobody is buying⁣

6. Why he thinks Uncle Nearest Whiskey’s Fawn Weaver, Chef/Food Writer J. Kenji López-Alt and the editorial team at PUNCH are moving hospitality forward⁣

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⁣Connect with Will on IG at @willcprice.⁣

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⁣For more information on our agency, please visit www.hannaleecommunications.com.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ For a chance to win our agency's new book, "The Japanese Art of the Cocktail," please email [email protected] and share your favorite pitching tip from the show.⁣⁣

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⁣Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

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