Episode #29 - Amanda Schuster, Freelancer for Forbes, SevenFifty Daily and more

In this episode, Hanna Lee and Michael Anstendig of Hanna Lee Communications chat with Amanda Schuster, a freelance writer for Forbes, SevenFifty Daily and other top media outlets. She is also the author of “New York Cocktails.”⁣

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Tune in to hear this trained sommelier-turned-scribe with 15 years of experience covering cocktails, spirits and wine share her thoughts on:⁣⁣⁣⁣⁣⁣

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⁣1. How she deals with the challenge of setting the right tone in her coverage during the pandemic.⁣

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2. Why being a subject matter expert is important when pitching. ⁣

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3. Why pitches should be fact-checked, concise and contain all relevant details, like product pricing and photo links that do not expire.⁣

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4. How local craft spirits producers are successfully getting into the ready-to-drink cocktail game.⁣

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⁣5. How innovative craft cocktail bars are launching merchandising programs that are paying big dividends.⁣

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6. What advice she received from cocktail historian and author Dave Wondrich, which forever changed her approach to writing books.⁣

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Amanda also answers a listener question from Deke Dunne, Bar Manager of Allegory, a speakeasy bar at the Eaton Hotel in Washington, D.C., on how bartenders and bars from smaller markets can garner the national media’s attention.⁣

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⁣⁣⁣⁣Connect with Amanda on Twitter and IG at @winenshine.⁣

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⁣For more information on our agency, please visit www.hannaleecommunications.com.⁣⁣⁣⁣⁣⁣⁣⁣

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⁣⁣⁣Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.⁣⁣⁣⁣⁣⁣⁣⁣⁣

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