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Beer Twitter is Losing its Shit [How to Handle Social Media Criticism)

Author
Nick Law
Published
Wed 07 Nov 2018
Episode Link
https://www.podomatic.com/podcasts/hopforward/episodes/2018-11-07T05_47_40-08_00

Untappd and Twitter have a special place in the hearts of brewers and those within the industry. Not only can it be a great way to engage directly with your customers, but its also very satisfying to see who is drinking your beers and where.

However, social media platforms such as these have a darker side to them. Negative comments can leave a nasty taste in the mouths of brewers (though some customers would argue the brewer has left a nasty taste in theirs).

This week, Nick looks at several ways you can deal with criticism over social media.

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