Recently, we had a big launch with nearly 988 sign-ups for our masterclass. However, our conversion rate was 20%, which is below industry standards.
I was disheartened - but, when I looked at the whole picture, the data told a different story.
Yes, the conversion rate for the masterclass was low, but our ad spend per lead was amazing, engagement was sky-high, I had more inquiries of people wanting to work with me than ever before.
We were seeing growth and results in another area.
Had I looked at just that one piece of conversion data, I could have made bad business decisions based on my emotions.
In this episode, I’m sharing how you can use data without losing your intuitive edge:
Resources:
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