Mickie Kennedy: How to Generate Earned Media Through Press Releases

At the heart of any successful media campaign lies the mastery of crafting a compelling press release.

In this episode, I'm excited to welcome Mickie Kennedy, the founder of eReleases, bringing over 25 years of press release distribution expertise to the table.

We dive into the framework for creating a compelling release and discuss common pitfalls to avoid. Mickey generously shares insights on effective distribution strategies, emphasizing the importance of working with a wire service.

Beyond crafting and distributing, we explore the critical aspects of follow-up and relationship-building for optimal results.

This episode provides a comprehensive and strategic approach to leveraging press releases, offering valuable tips on raising brand awareness and driving traffic. So, join us in unraveling the essence of press releases and discovering how businesses can harness this potent tool to amplify their reach.

Specifically, this episode highlights the following themes:

• Common mistakes to avoid when writing press releases 


• The importance of follow-up and relationship-building


• Maximizing results through strategic targeting and storytelling

Links from this episode:

• Get to know more about Mickie Kennedy: https://www.linkedin.com/in/publicity
  


• Learn more about eReleases: https://www.ereleases.com
  


• Sign Up for the 8 Days to Successful PR Strategy Email Series: https://www.ereleases.com/plan-2
  

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And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].