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Bonus Episode: Solving the IOS 14 Attribution Problem Using Triple Whale

Author
Chase Clymer with Ryan Shaw, and Rabah Rahil, AJ Orbach
Published
Tue 01 Mar 2022
Episode Link
https://honestecommerce.co/episodes/bonus-episode-solving-the-ios-14-attribution-problem-using-triple-whale-McHiAF3i

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:41] How AJ used to run ads before Triple Whale
  • [02:52] The health of your business depends on blended ROAS
  • [03:23] Clarification about IOS 14
  • [03:46] Performance degraded because FB lacks customer info
  • [04:08] What made the FB platform better
  • [04:42] FB is challenging to run for brands
  • [05:41] Why AJ founded an attribution company
  • [06:10] Triple Whale tries to provide the lost visibility from FB
  • [06:32] The Triple Whale Pixel is not yet the be-all, end-all
  • [07:33] What is Pixel and why does your business need it?
  • [08:36] Why is Triple Whale different from Facebook?
  • [10:06] The Pixel is good but not simple
  • [10:45] How Electric Eye uses Triple Whale
  • [11:20] The Forecasting Calculator
  • [13:00] ROAS, CPA, and AOV on the Summary Page
  • [15:16] The Triple Whale Pixel
  • [15:46] Taking advantage of the Channel Overlap
  • [17:00] Inventory management dictates paid ad spend
  • [18:39] Client compatibility through Triple Whale
  • [19:19] The misalignment in attribution causes distrust
  • [20:47] How Facebook can get away with messy attribution
  • [21:37] Attribution Model Comparison
  • [23:01] Other features that are coming to Triple Whale
  • [23:54] The Customer Journey feature
  • [24:24] Web domain shenanigans
  • [24:45] Triple Whale’s Mobile App
  • [25:56] What differentiates Electric Eye from other agencies
  • [27:16] Electric Eye’s Brand Scaling Framework
  • [28:18] Scaling is achieved through harmony in teams

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