318 | Transforming a Simple Idea into a Business | with Liam Eriksson

In This Conversation We Discuss:

• [00:40] Intro
• [00:54] Jumping into Business Without Hesitation
• [01:51] Launching a Brand from a Simple Idea
• [05:26] Reinventing How Fragrances Are Sold
• [08:36] Turning a Vision into a Real Product
• [11:13] Episode Sponsors: StoreTester and Intelligems
• [14:26] Turning Free Samples into Sales
• [16:21] Using Starter Kits to Boost Conversions
• [19:58] Balancing a Startup and a Full-Time Job
• [22:03] Why Overcomplicating Business Holds You Back
• [24:44] Finding Success in What You Love

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Award-winning colognes and candles guyfox.com/
• Follow Liam Eriksson linkedin.com/in/liameriksson
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

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