The Importance of Email Marketing

Have you ever wondered where the best place to spend your time is when it comes to marketing your business? In this episode I talk with Heather Cook of Social Stager, about why email marketing is her #1 strategy to grow your business. 

You will learn:

• How to strategically build an email list of Ideal Clients
• Why segmentation is where the money is
• How to personalize your emails
• What the industry standard is for open rates and how to optimize your open rates
• How to create compelling subject lines
• Why you should cleanse your emil list
• How often you should send out emails