Desto Dubb on How He Built a Multi-Million Dollar Brand from the Trunk

Chuck Dizzle taps in with Desto Dubb — celebrity fashion designer, hip-hop artist, and creator of the cult streetwear brand That’s An Awful Lot of Cough Syrup. From selling shirts out the trunk to building a brand worn by Future, Young Thug, and scholars at USC, Dubb shares his real come-up story. In this Home Grown conversation, Desto breaks down:

• How Mac Miller’s merch blueprint changed his life
• Why he doubled down on one design for 3+ years
• What separates Joshua from Desto Dubb
• The mindstate behind never clocking out as a boss
• Lessons from Drakeo the Ruler, Nipsey Hussle & fatherhood

Whether you're a dreamer, hustler, or entrepreneur trying to figure it out — this one’s for you. 🎙️

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