New Branding Paradigms + Where You Waste Time in Your Business w— Pamela Barba

Pamela Barba works with individuals to create brands that reflect their authenticity. She does this through her skills in design, coaching and also teaching. In this episode we talk about her unique perspective coming from an immigrant, small business family and how it has shaped her creative ideas around branding strategy and activism. 

We discuss:

• Pamela’s background growing up in a small business family in Ecuador
• The shifting paradigm around how we talk about our work + who we are
• What is the most important ingredient in branding
• How important is loving what you do for your success
• Why every project isn't about income
• How fluidity is essential when you want to work for yourself
• Safety as a prerequisite to creativity
• What activism looks like for her
• How we internalize our problems and make them isolated to us alone
• Evolving  practices around social media
• How personal healing and transformation are related to your business

L I N K S

If you enjoyed the episode, check out —

Episode w— Amelia Hruby
Episode w— Johanna Renoth

More about our guest —

Pamela’s website

Pamela’s IG

Vamos Ladies IG

Mentioned in the episode —

Quiet, book by Susan Cain

The Big Leap, book by Gay Hendricks

Tribal Wisdom for Business Ethics, book edited by Grace Ann Rosile

SOCAP

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thanks for listening. peace, be well. 🙏