Champions and Business Cases: How to Help Your Buyer Close

In this episode of Hit Your Numbers, Matthew Terrell and James Bissell explore the critical link between having a champion and building a compelling business case. With 78% of sellers missing quota and only 14% driving most of the revenue, James explains why champions on the buyer's side need robust evidence to gain internal approval. With an average of 11 stakeholders involved in buying decisions, sellers must equip champions to make the case for change.

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