Episode 80 - Proving Marketing's Worth at Your Bank or Credit Union

In this insightful podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, and Nida Ajaz, discuss the critical importance of demonstrating the value of marketing within credit unions. They explore common challenges faced by marketers, such as incomplete data, lack of industry knowledge, underfunded budgets, and limited strategic influence. The conversation highlights the need for marketers to bridge data gaps by integrating more comprehensive business metrics and fostering closer collaboration with other departments. This approach not only proves marketing's worth but also enhances its strategic role in driving the financial institution's goals.

Key Takeaways:

• Common Challenges: Discusses issues like incomplete data, lack of industry knowledge, underfunded budgets, and marketers' limited strategic roles.
• Bridging Data Gaps: Highlights the importance of integrating comprehensive business metrics to demonstrate marketing's ROI.
• Enhancing Strategic Role: Emphasizes the need for closer collaboration between marketing and other core business functions to align strategies and secure better funding.