Episode 55 - The Do's & Don'ts of Using AI for Your Financial Institution Content

Meredith Olmstead and Kristin Mock from FI GROW Solutions discuss how artificial intelligence (AI) can benefit and hinder marketing strategies, particularly in the context of banks and credit unions.

Three Takeaways:

1. AI can be a valuable tool for generating content ideas and doing keyword research but should not be relied upon to write entire articles or webpages.
2. AI can analyze customer reviews and surveys to identify trends, helping financial institutions improve their services.
3. While AI can assist in some aspects of content creation and strategy, it can't replace human expertise in maintaining a brand voice, fact-checking, and ensuring SEO effectiveness.