Episode 36 - How to Use Digital Ads During Times of Rising Interest Rates

As interest rates rise, the demand for mortgage products is going down. Naturally that's going to drive up the costs of conversions around mortgage products when it comes to pay-per-click ads. The FI GROW team discusses how to navigate:

• Less people searching for mortgages
• Rise of cost for these PPC campaigns
• Filtering past low quality leads

Given these increased rates and costs of acquisition, tune in for best practices on maximizing the lead quality from your digital ad campaigns.