Episode 35 - Target a New Region or Audience for your Bank or Credit Union with Paid Ads

We focus on how to use pay per click ads to drive reach and engagement in new markets or regions for financial institutions. Important steps you'll want to follow: 

• Create a whole new campaign, only targeting the new area to collect accurate market data.
• The initial goal of your campaign should be to build brand awareness for your bank or credit union, and not to push your products.
• Consider display ads with eye catching visuals that resonate with potential customers.

Tune-in for more PPC best practices to reach customers in new areas!