Episode 34 - How to Get the Most Out of Digital Ads for Your Bank or Credit Union

What is the most consistent conversions that marketers and executives at a bank or credit union can hope for when they're running digital ads online for their products and services?

• Products with the less convoluted or complicated buying journeys tend to do better.
• The buying journey for financial products and services is very long compared with other products such as consumer goods. 
• Do not run your ad strategy like you're an easily purchased consumable good.

The FI GROW team discusses which financial products and digital ad strategies work best for banks and credit unions.