Episode 30 - How Brand Ambassadors can be a Game Changer for Your Bank or Credit Union

It's important to humanize your brand and really lean into one of your greatest assets as a smaller financial institution, which is your staff. This is how you differentiate yourself from other bigger institutions competing for the same potential customers and/or your existing customers. While they might be able to beat you on rates, they can't beat you on personality, on service, and on making people feel like they're part of a family at your community bank or credit union.