Hit Record Podcast - FI GROW Solutions
FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what's working for our partners, to share with other bank and credit union marketers and executives. If you're looking for best practices for your bank or credit union, join us while we talk all things sales, marketing and strategy for financial institutions!
- Update frequency
- every 12 days
- Average duration
- 11 minutes
- Episodes
- 101
- Years Active
- 2021 - 2025
Episode 101 - User Generated vs Employee Generated Content for your Financial Institution
Authenticity is the new currency in social media. In our latest blog episode, CEO Meredith Olmstead sits down with Sophie Bawany to break down the difference between User-Generated Content (UGC) and …
Episode 100 - Top Takeaways from 4 years and 100 Episodes
We’re celebrating 100 episodes of the Hit Record Podcast with a special roundtable discussion featuring Meredith Olmstead, Nida Ajaz, Kristin Mock, and Sophie Bawany. From how the podcast started to …
Episode 99 - Is your financial institution missing out on valuable loan and deposit leads by not handling them correctly
In this episode of the Hit Record Podcast, Meredith Olmstead and Kristin Mock discuss a critical and often overlooked opportunity for financial institutions: capturing leads before they drop off duri…
Episode 98 - 2025 Instagram Myths BUSTED for Banks and Credit Unions on Social Media
In this episode, Meredith Olmstead and Sophie Bawany tackle common myths about using Instagram for banks and credit unions. From replying to comments to using hashtags wisely, they share what actuall…
Episode 97 - Top 2025 Digital Ad Trends for Banks and Credit Unions
In this new episode of the FI GROW podcast, Meredith Olmstead and Ida Burr break down what’s changing in digital ads for credit unions and community banks; from seasonality shifts to personal loan tr…
Episode 96 - Tips for Growing the Marketing Budget at Your Bank or Credit Union
In this episode, Meredith Olmstead and Kristin Mock break down how credit unions and community banks can advocate for bigger, smarter marketing budgets. From connecting marketing efforts to core data…
Episode 95 - How to Make Complex Financial Topics Scroll-Stopping on Social Media
In this episode, Meredith Olmstead and social strategist Sophie Bawany share how credit unions and banks can make financial content actually work on platforms like Instagram and TikTok. From simplify…
Episode 94 - Setting the Stage for More Success with Cross-Selling at Your Bank or Credit Union
Cross-selling at community banks and credit unions doesn't have to feel like sales—it should feel like service. In this episode of the Hit Record Podcast, FI GROW CEO Meredith Olmstead and Director o…
Episode 93 - Why Customer Rention is More Important than Acquision for your Bank or Credit Union
In this episode of the FI GROW podcast, CEO Meredith Olmstead and Sales Director Danielle Fancher dig into a powerful conversation around customer acquisition vs. retention—and why focusing on deeper…
Episode 92 - Effectively and Strategically Using Surveys to Drive Growth for Your Bank or Credit Union
Surveys aren't just for collecting opinions—they’re tools for growth. In this episode, Meredith Olmstead and Nida Ajaz explore how banks and credit unions can use surveys strategically to deepen memb…
Episode 90 - Creative Ways to Use Email Automation for Banks and Credit Unions
In our latest episode, Meredith Olmstead, CEO of FiGrow Solutions, joins forces with Inbound Marketing Manager Rebecca Gwaltney to explore creative and effective ways to harness the power of automate…
Episode 89 - Three Hidden HubSpot Gems for Your Bank or Credit Union
Join Meredith Olmstead and Kristin Mock from FI GROW Solutions as they dive deep into the lesser-known features of HubSpot that can transform how financial institutions engage with their clients. Dis…
Episode 88 - Making Sure Your Marketing is Fully Aligned with Larger Institution Goals
Meredith Olmstead and Kristin Mock from FI GROW Solutions discuss a recurring challenge faced by marketing departments in banks and credit unions: the lack of clear, measurable goals. In their conver…
Episode 87 - Guest Sam Paxson Talks Member vs. Product Centric Approach to Growing Your Credit Union or Community Bank
In this engaging podcast, Meredith Olmstead, CEO of FI GROW Solutions, speaks with Sam Paxson, founder of the Power & Light Collaborative and a seasoned expert in the credit union industry. They expl…
Episode 86 - SMART Ways to Personalized Your Bank or Credit Union Website Homepage
In this episode of our podcast, Meredith Olmstead, CEO of FI GROW Solutions, and Kristin Mock, Senior Inbound Strategist, delve into the world of digital branches for banks and credit unions. They di…
Episode 85 - It is 2025: How are Banks and Credit Unions STILL Underspending on their Websites
Join Meredith Olmstead, CEO of FI GROW Solutions, and Danielle Fancher, Sales Director, as they delve into the critical topic of budget allocation for credit union and bank websites. In this episode,…
Episode 84 - Unconventional Ways for a Bank or Credit Union to See Success on Social Media
In this enlightening podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, teams up with Kristin Mock, the firm's inbound marketing manager, to delve into the integration of AI in website dev…
Episode 83 - Can a Fast Website Solution be a Good Option for Banks and Credit Unions
In this enlightening podcast episode, Meredith Olmstead, CEO of FI GROW Solutions, teams up with Kristin Mock, the firm's inbound marketing manager, to delve into the integration of AI in website dev…
Episode 82 - Guest Ronaldo Hardy Shares How His CU Worked to Eradicate Poverty in their Local Community
In this podcast episode, Meredith Olmsted, CEO and founder of FI GROW Solutions, sits down with Ronaldo Hardy, President and CEO of NACUSO, to discuss a groundbreaking initiative he led at Southwest …