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Episode #320: The Client Spotlight Series — The Must-Have Law Firm Community Outreach Role

Author
Molly McGrath
Published
Tue 19 Aug 2025
Episode Link
https://hiringandempowering.libsyn.com/episode-320-the-must-have-law-firm-community-outreach-role

In this episode, Molly highlights the game-changing role of a Community Outreach Coordinator in today’s AI-driven legal landscape. Joined by Carlos Ferrerosa, of Rosenberg Law Firm, she explores how his innovative strategies—ranging from publishing a book to leading community events—transformed the firm’s outreach in just eight months. Listen in as they reveal why creativity, persistence, and authentic engagement make this role essential for law firm growth and relevance.

 

Key Takeaways:

 

  • Community Outreach Coordinators are essential for strengthening a law firm’s brand presence and standing out in a crowded market.

  • Strategic relationships matter—connecting with assisted living facilities, financial advisors, and local partners expands a firm’s influence and client reach.

  • Success in outreach requires creativity, persistence, and adaptability to thrive in diverse settings and social dynamics.

  • Carlos Ferrerosa proves the impact of personal engagement, using education and authentic connections to boost awareness and attract new business.

  • Showing up at community events pays off, often leading to surprising opportunities that elevate reputation and generate clients.

 

Quote for the Show: "The community outreach person gives a friendly face to the law firm. Attorneys are usually behind paperwork and in court—my job is to be out in the field building relationships." - Carlos Ferrerosa

 

Connect with Rosenberg Law Firm:

 

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