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Episode #311: Law Firm Marketing Strategies That Deliver Results

Author
Molly McGrath
Published
Tue 17 Jun 2025
Episode Link
https://hiringandempowering.libsyn.com/episode-311-law-firm-marketing-strategies-that-deliver-results

In this episode, Molly explains why law firm marketing isn’t just for the pros; it’s everyone’s job. She shares how intake teams and client service staff can step into a CMO mindset, using structured, data-driven marketing meetings to grow the firm beyond referrals. Learn actionable tools from The Law Firm Admin Bootcamp + Academy™ to build a consistent, effective law firm marketing system.

 

Key Takeaways:

 

  • Establishing a weekly marketing meeting is crucial for law firms regardless of size, helping transform referrals into a structured revenue stream.

  • Even without a formal marketing team, individuals can assume a leadership role to implement a fully functional marketing system.

  • Structured marketing agendas and consistent data analytics are key to optimizing marketing strategies and meeting client engagement goals.

  • Virtual marketing assistants from overseas can be an affordable solution to support and execute the marketing framework.

  • The consistent application of these frameworks empowers legal firms to hold stakeholders accountable and ensure ongoing business growth.

 

Quote for the Show: "This framework and our experience are the one proven system implementation that will make or break making money and achieving your goal." - Molly McGrath

 

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