Find Out How Elliott Teller of Kit Brand People's Endurance Plans to Grow the Sport of Cycling

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Elliott Teller introduced himself at our first live event, and told me he was about to launch his Austin-based cycling and running apparel brand, People’s Endurance. I liked Elliott’s understated and laid back vibe, and we quickly made plans to exchange more info about our respective worlds. What unfolded was a three hour hang in my backyard which covered way more than bikes and business - we both have baby boys, and this certainly broke the ice. It turns out Elliott has a background in film, and immediately encouraged me to step up our content game. What’s more - he said he’d lend a hand.

Here’s the thing - Elliott actually delivered. And why am I dwelling on Hill Climber’s content during Elliott’s intro? Because he has conviction in what he does and how he goes about it that’s grounded in purpose. What’s more, if you sit down and talk to Elliott, which we did, you’ll quickly understand that there are layers of preconceived strategy that support his actions. A lot of Elliott’s MO can be tied back to his single parent upbringing, excellence in soccer, and ability to tap into his passions. I think you’ll enjoy the discussion.

Elliott Teller: 
https://www.linkedin.com/in/elliott-teller-b0a23193/

People's Endurance: 
https://peoplesendurance.com/

Chapters

• The Impact of Role Models and Coaching
• Navigating Early Career Choices in Film
• Lessons from the Pandemic: Finding Opportunity in Chaos
• The Journey into Cycling: Rediscovering Fitness
• The Entrepreneurial Spirit: From Childhood Ventures to Cycling Apparel
• Creating a Unique Brand Identity, Aesthetic Choices and Market Positioning
• Building Community: Word of Mouth and Engagement
• The Cycling Market: Supply, Demand, and Growth
• Cycling Barriers to Entry: Price, Dorkiness, and Danger
• Funding the Dream: Capital and Manufacturing Relationships
• Navigating Tariffs: Business Agility and Adaptation
• Endurance: Lessons from Cycling Applied to Business

Hill Climbers is more than just a podcast, it's a growing business network for cyclists. You can tap into our event by following our Linkedin and Instagram, and subscribing to our newsletter.

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Theme Music: Summer Vibes by Rizik