HighLevel Hot Takes with Brad Martineau: 2 Key Success Factors When Building a Software Brand

What does it take to build a successful software brand?

In this episode, I sit down with Brad Martineau, co-founder and CEO of multiple successful software brands, notably PlusThis, to talk about the key factors that make a successful software brand.

He shares some great value bombs on how building a consulting arm first for your software business could supercharge your brand, what Brad recommends you focus on the most when creating a software product, and some of the things he’s looking forward to in HighLevel.

Tune in now!

Key Takeaways:

Introduction (00:00)

Get to know Brad Martineau and his works (00:40)

Key things that make the difference when building a software brand (01:26)

Brad’s biggest lesson working as a product manager for a software (03:41)

Things to look forward to in HighLevel (05:25)

Additional Resources:

- Sign up for my FREE SaaS Masterclass here

- Get a FREE Trial of HighLevel. This is an affiliate link, and I get commissions for purchases made through this link: here

- Join our Facebook Group here

- Subscribe to HL Pro Tools on YouTube here

- Check out HighLevel guides and tutorials here

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HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.

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