Name, Image and Likeness – The Future of College Sports

College athletics is more than just sports. It includes televised broadcasts, beverage contracts and apparel sponsorships turning athletics into a $14 billion-dollar industry. The Fair Pay for Play Act, which passed through California legislators in 2020, will allow student-athletes to profit for their name, image and likeness. A vote to these rules change by NCAA is pending. Although NCAA had long-standing rules against compensation for intercollegiate athletes, many acknowledge the inequity in financial power and privilege at stake, changing policies for Division I intercollegiate athletics. How will these changes affect college athletics? How are campuses preparing to support their students with their NIL branding? What opportunities does this present to student athletes? Higher Ed Rewired speaks with Athletic Director, Ross Bjork at Texas A&M University, Sports Management faculty, Jeremy Evans at California State University, Long Beach and University of California, Los Angeles gymnast, Nia Dennis on what this means for the future of college athletics. 

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Higher Ed ReWired is produced by California State University.