Marketing Analytics: How to Build Your Team's Credibility and Data Savvy
- Author
- Jarrett Smith
- Published
- Mon 22 Mar 2021
- Episode Link
- https://higheredmarketinglab.libsyn.com/marketing-analytics-how-to-build-your-teams-credibility-and-data-savvy
Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organizations get it right.
