Insights: Safeguarding Your Brand in the Global Marketplace

Takeaways:

• Trademarks are essential for businesses as they represent their goodwill and help customers recognize and remember them.
• Obtaining a trademark early is crucial to protect your business from hijackers and legal issues.
• Trademark registration is required for selling on platforms like Amazon, TikTok, and Walmart.
• Trademark protection is jurisdictional, so you need a trademark in each country where you sell.
• The cost of obtaining a trademark is around $1,000 to $2,000 per country.
• Trademark Angel offers free trademark searches and phone consultations to help clients understand the process.

[00:00 - 05:18] Introduction to Trademarks

[05:18 - 10:53] Trademark Registration Process and Jurisdictional Nuances

[10:53 - 16:37] Trademark Filing Volume and Operations

[16:37 - 21:28] Future Plans and Business Growth

[21:28 - 27:08] DIY Trademark Filing and Client Interactions and Support

Resources Mentioned:

• Trademark Angel: https://trademarkangel.com

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