Branding Yourself: Rick Yvanovich on Building a Business with Balance

In This Episode, We Cover:
✅ How to test your personal brand using the "Five Words" method
✅ Why consistency in how you show up builds trust (yes, even your clothes)
✅ The difference between building a brand and becoming the brand
✅ What happens when you want to step back from the business
✅ Why Rick is focused on a 20-hour work week and what he’s doing to make it work
✅ How his "castle" metaphor helps leaders stay balanced in every area of life

Chapters:
[01:05] You Are Your Brand: Why every choice you make tells a story about you

[03:00] Test How People Actually See You: Rick explains the “Five Words” branding exercise and how it changed his view

[06:00] The Power of Consistency: From suits to messaging, Rick shares how he stays visually and verbally consistent

[10:36] Stepping Back Without Killing the Business: What it really takes to separate your identity from the company

[13:50] Moving Past Work-Life Balance: Rick talks about true balance and why it’s not just work vs life

[20:50] Working Less and Getting More Done: How to make your limited hours count and still grow the business

[25:00] Rick’s “Castle” Framework for Fulfillment: The visual model he uses to keep different areas of life aligned

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