How Andrew White built FundApps from a spare room to monitoring $27 trillion in AUM without VC funding

Andrew White is the founder of FundApps, one of Europe’s most under-the-radar success stories.

Bootstrapped from a spare bedroom above a London pub, FundApps now monitors over $27 trillion in assets daily - roughly 17% of the world’s total AUM.

Today, it’s a global reg-tech powerhouse, trusted by 5 of the world’s 10 largest hedge funds and several of North America’s biggest pension funds. Now, it’s on track to become Europe’s leading reg-tech unicorn.

This is the captivating story of how an independent thinker built a values-driven business from the ground up, scaled globally, and never compromised.

Listen to hear:

• Why he turned down external funding

• How bootstrapping became a long-term strategic edge

• The moment that reshaped his idea of success

• Why he hires for mindset, not credentials

• How FundApps embedded purpose at the heart of its culture

• Why he avoids meetings and believes indecision is the real killer

• What it takes to serve the world’s largest asset managers while staying true to your values

Chapters:

00:00 – Welcome to High Net Purpose

00:24 – Andrew White: The Quiet Disruptor

00:51 – Why He Never Fit the Mold

01:08 – From Pub to Product: Starting Fund Apps

01:23 – Becoming the UK’s First B Corp SaaS Company

02:00 – Finding Purpose in Code, Culture & Capital

03:09 – Growing Up Irish: Early Influences & Hustle

05:54 – How He Became a Reluctant Technologist

07:55 – One Backpack, One Year: Travel That Changed Everything

12:41 – How Fund Apps Was Born

16:22 – Bootstrapping to Success: Lessons from the Hard Way

18:07 – Playing the Long Game in a Fast World

21:11 – Selling to Banks? Here’s What No One Tells You

26:09 – Sticking to Your Vision (Even When It’s Hard)

28:54 – Scaling a Company Without Losing Soul

29:37 – How to Hire People Who Actually Fit

31:23 – The Secret to Retaining a High-Performing Team

32:33 – Why Purpose Beats Perks

37:25 – Fund Apps Goes Global

46:55 – Giving Back: A Founder’s Take on Philanthropy

53:04 – If He Could Start Again: Andrew’s Final Reflections

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