Deep Dive: It Ends With Us, Part 5 - PR Ethics and Bitter Resignations

The final portion of Blake Lively's complaint filed against Justin Baldoni and Wayfarer for alleged misconduct and a PR smear campaign. Enlightening information is shared via actual text messages that seem to make clear why Justin's messaging and behavior during the launch of the movie was so very different from the rest of the cast. Text messages between his PR and crisis comms team detail the lengths famous people can go to when focused on maintaining or building a positive persona - or working to destroy someone else's. Then, the recent blowback from PR land about allegations of firings v. resignations, client stealing, and ethical lines of the work they do.

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