Mastering Instagram: Strategy & fundamentals for social media managers

In this episode, we sit with Beth Brown, Marketing Executive at Creative Pod, to chat about all things Instagram. Learn how to position Instagram as a powerful tool within your wider social media strategy. This session covers setting clear objectives, whether it's awareness, engagement, or conversions, alongside practical guidance on optimising your business profile and building a consistent brand aesthetic and voice that resonates with your audience.

Useful resources:

• Beth's LinkedIn: https://www.linkedin.com/in/elizabethlaurabrown/
• Creative Pod website: https://www.creativepod.uk.com/

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

-----------

Follow HeyOrca

Facebook: / heyorca

LinkedIn: / heyorca

Instagram: / heyorca