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HeyOrca Podcast - Podcast

HeyOrca Podcast

Discover how to build a successful career (and life!) in social. Every week, the HeyOrca Pod get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!

Business Education How To Marketing
Update frequency
every 9 days
Average duration
32 minutes
Episodes
45
Years Active
2024 - 2025
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Boost your brand with local UGC creators

Boost your brand with local UGC creators

Join HeyOrca and CrowdRiff’s Senior Social Media Manager Sennah Yee for a deep dive into the exciting world of creator partnerships! Building brand trust and meaningful connections now demands more t…

00:33:06  |   Thu 04 Sep 2025
Show and tell: How the HeyOrca marketing team uses AI

Show and tell: How the HeyOrca marketing team uses AI

For the first time ever, the entire HeyOrca marketing team is together! In this episode, they will be chatting about how we use AI in our day-to-day to make content creation quicker and more efficien…

00:29:31  |   Thu 28 Aug 2025
July social updates every social media manager needs to know

July social updates every social media manager needs to know

Unlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In thisepisode, we will be going over why you should prioritize your personal brand,…

00:20:51  |   Thu 21 Aug 2025
Mastering Instagram: Strategy & fundamentals for social media managers

Mastering Instagram: Strategy & fundamentals for social media managers

Unlock the power of personal branding with community pro and HeyOrca's Chief Community Officer, Christina Garnett! In this episode, we will be going over why you should prioritize your personal brand…

00:35:56  |   Thu 14 Aug 2025
Mastering Instagram: Strategy & fundamentals for social media managers

Mastering Instagram: Strategy & fundamentals for social media managers

In this episode, we sit with Beth Brown, Marketing Executive at Creative Pod, to chat about all things Instagram. Learn how to position Instagram as a powerful tool within your wider social media str…

00:35:01  |   Thu 07 Aug 2025
Doing more with less: Flexible social & community strategy for lean teams

Doing more with less: Flexible social & community strategy for lean teams

In this episode, we sit with Rachel Amick, Content Marketing Manager at SDI Innovations to teach us how to create a social strategy while having a lean team. Rachel will demonstrate how she manages c…

00:35:50  |   Thu 31 Jul 2025
Content Pillars: How to create consistent, relatable content on TikTok for social media managers

Content Pillars: How to create consistent, relatable content on TikTok for social media managers

We love when Creative Pod joins us! Mia Richards, Marketing Executive at Creative Pod, will be chatting about creating consistent, relatable content on TikTok. This episode will explore how to use co…

00:27:08  |   Tue 08 Jul 2025
How I turned a cat tour into a community phenomenon (and what social media managers can learn)

How I turned a cat tour into a community phenomenon (and what social media managers can learn)

You don’t need a big budget or event planning experience to bring people together – sometimes all it takes is an idea, a little scrappiness, and the will to make it happen. In this podcast, HeyOrca’s…

00:30:27  |   Tue 01 Jul 2025
Inside the 2025 Community Benchmark Report – What social media managers need to know about marketing in 2025

Inside the 2025 Community Benchmark Report – What social media managers need to know about marketing in 2025

Get the first look at HeyOrca's Community Benchmark Report, based on insights from 267 social media managers who are shaping the future of community building. In this episode, we’ll dive into: how so…

00:31:47  |   Tue 27 May 2025
Storytelling for social good: Scaling your sharing

Storytelling for social good: Scaling your sharing

Social media marketers and community managers are constantly balancing the need to create engaging, high-quality content while also keeping up with the latest trends and tools. When working with nonp…

00:37:32  |   Tue 20 May 2025
Creating without the crash: Staying consistent on social without burning out

Creating without the crash: Staying consistent on social without burning out

Creating consistent social media content can feel like a never-ending brainstorm, but it doesn’t have to drain your energy! We're bringing in HeyOrca Stan Danielle Dugan to show us how to stay consis…

00:35:59  |   Tue 13 May 2025
How to balance your communities on and off social in 2025

How to balance your communities on and off social in 2025

Our 2025 community theme is balancing our communities on and off social media. When you think of your brand’s community, you may think that only includes your social media accounts. We’re here to sho…

00:32:28  |   Tue 25 Mar 2025
How to utilize Reddit to build community

How to utilize Reddit to build community

If you’re like us, you love going on Reddit in your spare time but haven’t explored it for your brand yet. In this episode, we’re joined by Juliana Rodriguez, Client Partner at Reddit, who will be gi…

00:40:20  |   Tue 18 Mar 2025
How to develop a strong brand voice

How to develop a strong brand voice

Is your brand voice strong and recognizable, or does it feel a little all over the place? In this episode, we’re diving into the art of crafting a distinct and consistent brand voice that resonates w…

00:38:42  |   Tue 25 Feb 2025
How to grow your personal brand through thought leadership

How to grow your personal brand through thought leadership

Unlock the power of thought leadership and take your personal brand to the next level! We couldn't talk about thought leadership without the amazingly talented and well-known thought leader Christina…

00:44:20  |   Tue 04 Feb 2025
2025 Social Media Predictions with Lia Haberman

2025 Social Media Predictions with Lia Haberman

We love ending the year by gathering with our community to chat about what the next year holds. This year, we have two very special guests joining us! Lia Haberman, Corporate Marketing Consultant and…

00:39:16  |   Tue 24 Dec 2024
Copywriting formulas for social media managers

Copywriting formulas for social media managers

There's no secret trick for writing social content, BUT there are formulas! Join us to dive into the copywriting formulas every social media manager needs to know. In this episode, we're going to bre…

00:29:34  |   Tue 03 Dec 2024
How to handle a social media crisis

How to handle a social media crisis

Have you ever been in a social media crisis? Here's how to handle a social media crisis, whether you’ve been there before, want to learn new tips, or you’re getting prepared just in case it happens t…

00:32:34  |   Tue 12 Nov 2024
How to engage and moderate your Instagram community

How to engage and moderate your Instagram community

Community-building is the main character this year. And Instagram is its best friend! Instagram provides a plethora of opportunities to build a strong community and we want to help you leverage them …

00:36:33  |   Tue 05 Nov 2024
How to engage and moderate your TikTok community

How to engage and moderate your TikTok community

TikTok is such an incredible platform to build community on and we want to help you utilize it. To do so, we brought in TikTok pro Lorrie Rose, freelance Marketing Executive, to guide us on how to gr…

00:31:41  |   Tue 29 Oct 2024
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