Marketing with Empathy

This week Ivy Slater, host of Her Success Story, chats with her guest, Ashley Robinson. The two talk about finding your niche, marketing in the legal world, and how Green Cardigan Marketing creates creative calls to action specific to each of their clients.

In this episode, we discuss:

• How the legal piece entered her marketing background, and how she found her niche 

• What makes the marketing in the legal sector so different from other industries

• Why localized SEO is so important to her work

• What she does to drive her marketing, and how she creates compelling calls to action specific to each of her clients

• Ashley’s vision for the future of her agency

• What’s most important to her in the mission of her business

Ashley Robinson was born and raised in Alabama where she attended college on a full golf scholarship to Jacksonville State University. After college Ashley began her career in marketing where she gained her experience and love for the fast paced 'agency life.' After working at an automotive agency for a number of years, Ashley had the opportunity to begin her own agency working exclusively with law firms. To date, Ashley and her team have helped 150+ law firms make more money and create the law firm they have always dreamed of by leveraging their marketing channels!

Linkedin personal: https://www.linkedin.com/in/ashleyrobinsongcm/ Facebook business: https://www.facebook.com/GreenCardiganMarketing Instagram business: https://www.instagram.com/green_cardigan_marketing/